Provocative, eye-opening, and often surprisingly funny, Made to Stick shows us the vital principles of winning ideas–and tells us how we can apply these rules to making our own messages stick. It’s a fast-paced tour of success stories (and failures): the Nobel Prize-winning scientist who drank a glass of bacteria to prove a point about stomach ulcers the charities who make use of the Mother Teresa Effect the elementary-school teacher whose simulation actually prevented racial prejudice.

Made to Stick will transform the way you communicate. Along the way, we discover that sticky messages of all kinds–from the infamous “kidney theft ring” hoax to a coach’s lessons on sportsmanship to a vision for a new product at Sony–draw their power from the same six traits.

Meanwhile, people with important ideas–entrepreneurs, teachers, politicians, and journalists–struggle to make them “stick.” In Made to Stick, Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the human scale principle, using the Velcro Theory of Memory, and creating curiosity gaps. Mark Twain once observed, “A lie can get halfway around the world before the truth can even get its boots on.” His observation rings true: Urban legends, conspiracy theories, and bogus news stories circulate effortlessly. NEW YORK TIMES BESTSELLER – The instant classic about why some ideas thrive, why others die, and how to improve your idea’s chances–essential reading in the “fake news” era.

You can read this before Made to Stick: Why Some Ideas Survive and Others Die PDF EPUB full Download at the bottom. Here is a quick description and cover image of book Made to Stick: Why Some Ideas Survive and Others Die written by Chip Heath which was published in. Brief Summary of Book: Made to Stick: Why Some Ideas Survive and Others Die by Chip Heath

Made to stick by chip & dan heath